8th February 2023 Digital Bytes

Welcome to this week’s Digital Bytes. This week we have analysis on the following topics:

Loyalty programs ‘go digital’ - loyalty programs date back to 1896 with the creation of Green Shield stamps, but the days of collecting and licking stamps into books to then be redeemed in dedicated stores has long gone. Loyalty programs are a huge industry and widely acknowledged as a core part of a firm’s marketing mix. Increasingly, these programs are ‘going digital’ and being embraced by organisations worldwide and now these same organisations are even beginning to encompass Web3 and NFTs.

Standards used for digital assets - digital assets are being created using a wide variety of standards. Some say token standards are a way of differentiating token types, whether they be fungible or non-fungible. Standards for tokens are guidelines which users follow to ensure their projects are compatible with the rest of a blockchain. This article will answer questions around different token standards and t…