AI's deepfake problem: how can blockchains help?

The internet's evolution offers a fascinating story of increasing user empowerment. Web1 was a corporate-controlled, read-only experience; Web2 revolutionised this with user-generated content on social media and blogs, fostering participation and a more democratic web. More recently, Web3 has built on this by giving users ownership and control over their data and creations through blockchain technology, building on-line digital and global communities. This decentralisation has further democratised the internet by reducing reliance on large corporations. Furthermore, Web3, which comprises many technologies such as blockchain, virtual reality (VR), artificial intelligence (AI), internet of things, cloud, machine learning, quantum computing, etc., is a metric of the growth of the internet. However, the very growth of the internet presents new challenges - whilst AI has undeniably created more tools for content creation and expression, these tools can also be misused to create deepfakes, …