Blockchain goes to the Olympics

Blockchain is emerging as a powerful tool in the Olympic arena, challenging traditional methods. Once dominated by the flags of competing nations, the Games are now witnessing the rise of a digital flagbearer: blockchain technology. So, can this decentralised system be used to revolutionise ticketing, enhance athlete performance tracking and ensure the integrity of results? Well, the Olympic Games, a global spectacle uniting nations in athletic competition, has evolved into a platform profoundly influenced by technological advancements. From performance-enhancing equipment to real-time analytics, innovation has reshaped the sporting landscape. Animoca Brands has created a series of Olympic NFTs for the Paris 2024 mascot, a ‘phyrge’. As reported by the Washington Post: “The Phryges are meant to be “two little Phrygian caps” that symbolize the French Republic and freedom.” Furthermore, Animoca has teamed up with Coinbase to make these NFTs available as part of Coinbase’s Onchain summer …