Can extended reality (XR) help banks reconnect to customers?

The way in which financial advice has totally changed  in the last 100 years since the launch of the first open-ended mutual fund, the Massachusetts Investment Trust.The range of collective investment schemes - from mutual funds, ETFs, hedge funds, private equity funds and Venture Capital funds - means there are now over 137,800 funds globally. It is of no surprise that the days of once making an appointment with your bank manager typically gave way to a growing army of financial advisors/wealth managers - but now this, too, is set to change. As in many aspects of our lives, financial advice and fund selection is being impacted by technology in an attempt to offer mass personalization - in a similar way that relevant adverts pop up when you are searching on websites such as Google, Facebook, Amazon, etc.

One of the new technologies expected to be increasingly used is extended reality (XR), defined as “an umbrella term for any technology that alters reality by adding digital elements to…