Embedded banking/finance disrupts global brands.

Embedded banking is not a term that is well known, but it is set to radically shape financial services and make users’ lives all the easier as they are offered a massive increase in choice of provider and range of products and services. Furthermore, embedded banking allows firms to create separate bank accounts and, in effect, offer banking-type services without being regulated as a bank. A huge advantage is that embedded banking enables a company to not only to comply with banking regulations, but consumers can access loans and not be required to complete loan documentation whereby making for a much easier user experience. 

One of the first mainstream examples was the introduction of buy-now-pay-later (BNPL), which is an alternative form of credit. But the real innovation was the provision for consumers to pay off their instalments with no additional fee/interest to pay and so, instead of paying for a pair of jeans up front for example, the cost could be spread over three or four mont…