How can a small business get onto the metaverse?

The metaverse is one of the most popular topics in technology today, and many businesses are looking at maximising the space to boost productivity. Experts and professionals are already finding utility for the metaverse in many sectors, including healthcare, finance and business. Large corporations are already becoming involved in the action, with some companies carving out valuable real estate in the metaverse. However, as a small business, it is essential to understand how to take advantage of the metaverse and drive growth.

Metaverse - what is the hype about?

The metaverse is a world in which virtualisation is everything. Described by experts as the next evolution of the internet, the metaverse is a digital, immersive, shared space where users can interact with one another and with 'objects' to generate specific outcomes. Typically, users can interact with one another through avatars and the environment is usually a completely virtual space, or one that allows the users to incorporat…