The future of I-gaming: how peer-to-peer crypto betting is reshaping the industry

Guest Article Written by Paul Taylor

The global online betting industry is no stranger to innovation, but the latest evolution could mark a fundamental shift in how people engage with gambling. The online betting market was worth $93.26 billion in 2024, and is estimated to grow to $153.21 billion by 2029. A new generation of players, driven by a thirst for fairness, transparency and decentralised technology, is embracing a model that puts them directly in control: peer-to-peer crypto betting. As blockchain technology matures, so does the opportunity to up-end the dominance of traditional sports books and casinos. Much of this momentum has come from mobile gaming and the expansion of legal frameworks. But within this broad market, a more disruptive force is quietly taking shape. Crypto casinos have already shown what’s possible and, whilst illegal in some countries, their revenues have grown fivefold in the last few years to now be turning over $80billionp.a. But even these platforms rely on the traditional ‘house’ model:…