Written by Fiona Henderson, Charles Kerrigan and Laura Collins at CMS Law.“Embedded finance” is the integration of financial products into non-financial businesses, fuelled by advancing technology. It includes offerings such as buy- now-pay-later and revenue-based lending. And this trend is expected to surpass $7 trillion by 2026. The concept aims to provide seamless financial solutions and is extending beyond retail; considerations include regulatory compliance, product terms and integration with innovative technologies.